Date: 31st Aug 2010
ABI: Global telematics users to reach
211million by 2015
ABI Research has forecasted a growth from 37 million telematics
users in 2010 to over 211 million in 2015. This growth is
believed to be due to the growing awareness of their many
benefits related to safety, security, maintenance, convenience,
infotainment, and cost savings.
ABI Research practice director Dominique Bonte comments:
"Telematics drivers are diverse, ranging from regulation
in Europe (eCall) and legislation in Brazil (SVT) to cheaper
telematics connectivity, hardware, software, and services.
However, barriers remain: privacy concerns have slowed down
the legislation process in Brazil, and industry fragmentation
and confusion about business models and service architectures
continue to haunt the automotive ecosystem."
ABI Research also predicts that the direct revenue growth
in telematics will be slower even while the number of subscribers
grow in the coming years. This is due to a large no.of free
non-embedded, hybrid and phone-based solutions such as Ford
SYNC.
Many automotive OEMs such as General Motors, Mercedes-Benz,
Volvo, and BMW are eager to embrace the smartphone as a
connected vehicle remote control for door unlock and engine
start, remote diagnostics such as electrical vehicle battery
status, or for eCall and bCall services. Solutions such
as Continental's Android-based AutoLinQ take this approach
one step further by turning embedded systems into open platforms
accessible to third party software developers hoping to
break the automotive paradigms of long development cycles,
high costs and lagging innovation
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