In the Indian smartphone market Samsung is rated as top vendor for many years, though there are periods where Micromax might have overtaken Samsung. But overall, Samsung has sold more phones than anyone else in Indian market in the recent two or three years. With such a strong position, Samsung continues to invest to maintain its lead. To align with the trend of make in India, Samsung is expanding its Smartphone Production plant in Noida, Uttar Pradesh, India by further investments of INR 1,970 crore.
A memorandum of understanding (MoU) was signed between Samsung India Electronics and the Uttar Pradesh state government. Samsung had begun its Noida plant in 1996. Samsung has multiple R&D centres in India.
Mr. HC Hong, President and CEO of Samsung India, said “A bigger and more robust manufacturing facility will help us address the needs and demands of our growing customer base across the country and the region. We plan to further the Samsung innovation promise across our Refrigerator, Mobile and LED TV range, offering the latest and best of the world to our customers.”
Samsung is also a leading supplier not only in Smartphones and also in televisions, refrigerator, washing machines and such consumer electronics and consumer appliances. For Samsung, India is an important market. Recently, Samsung's Galaxy Note 7' users in India have reported problems in its battery pack catching fire. Samsung is offering refunds for imported Galaxy Note 7s to its valuable customers in India.
Although, Samsungs growth in India is continuously upwards, due to its latest issue of Samsung Galaxy Note 7’s battery, its revenues may be affected. But Samsung is preparing to recover from any revenue slip due to this incident. However, Samsung sees a fierce competition from vendors such as Apple in Smartphone and also Chinese customers in low cost android phones. Samsung is also facing huge competition from other Asian vendors in a consumer appliances market.