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  Date: 07/08/2013

MHL launches program to promote its wireless HD streaming tech

MHL, LLC has launched the MHL Experience program to promote MHL technology through compelling games, content, applications, and accessories. The program highlights Experience Partners’ offerings from SEGA, PowerA, Nyko, MobiSystems, Green Throttle and FilmOn.TV. More companies will be invited to join in the near future. The Program also showcases MHL technology’s ease of use and underscores how consumers are using MHL-enabled devices to deliver HD mobile content to big screen TVs and displays. MHL plans to promote its technology through web, tradeshows, social media, media and PR activities, in-store education and more.

The MHL Experience Program is extending invitations to innovative companies focused on:

• Content creation
• Video services
• Developing mobile games and applications
• Manufacturing TV and mobile accessories

“Exciting content and accessories created by our Experience Program members are driving new activities from a mobile phone to the big screen, transforming your Android smartphone into a set-top box, game console, and PC,” said Judy Chen, president, MHL, LLC. “We are working closely with our Experience Partners to create MHL-based experiential offerings aimed at differentiating our partners’ products, enhancing their solutions and driving consumers to use their smartphones in new and compelling ways.”

MHL technology helps in wirelessly streaming Up to 1080p60 uncompressed video and eight channels of digital audio from mobile to bigger displays and systems. Not only can consumers connect their MHL-enabled devices to larger screens to watch HD videos, play video games or make presentations, but they can now access all of their content from the road, says MHL.

“SEGA has a long legacy of creating popular and engaging game titles such as Crazy Taxi and Jet Set Radio for mobile devices,” said David Zemke, Director of Mobile Business Development for SEGA of America. “We are looking forward to working with other MHL Experience partners to bring mobile gaming to life on a larger display.”

“The MOGA Mobile Gaming System has earned praise for controller design and innovation among industry influencers. We have a vision for where mobile gaming is going and have partnered with leading technology and content players to get there,” said Rob Martin, CMO of PowerA, the makers of MOGA. “Consumers can wirelessly connect our game controller to any MHL mobile device, blurring the line between mobile and console gaming.”

“Nyko has created controllers for a variety of consoles and we are excited to extend our brand into mobile gaming. Nyko’s controllers bring the feel of a console to mobile devices and tablets. Through our partnership, MHL and Nyko allow consumers to get the most out of their mobile gaming experience anytime and anywhere,” said Chris Arbogast, director of marketing of Nyko.

“MobiSystems’ OfficeSuite 7 is the world’s number one mobile office today and is installed on more than 100 million devices in more than 205 countries,” said Steve Gogov, vice president of MobiSystems. “Connecting your MHL mobile phone to a monitor or display to access our office suite and work from any location is the ideal usage case for today’s road warriors.”

“Green Throttle’s virtual console gaming platform, GT Arena, is taking mobile gaming to the next level by delivering living room gameplay, to the latest Android mobile devices”, said Matt Crowley, President and Co-founder of Green Throttle Games. “With the help of MHL technology, we’re bringing HD console games consumer experience to life on the big screen by unlocking the full potential and value in your mobile device.”

“FilmOn.TV delivers engaging, unique and exclusive programming to its subscribers, as well as live video streaming to Android smartphones, tablets and third party devices,” said Kim Hurwitz, senior vice president of FilmOn.TV. “With the help of MHL technology, consumers can access our original mobile programming of more than 500 channels and experience it on the big screen.”

 
          
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