Date: 29th Feb 2012
Intersil targets immediate-possible high-volume
The long time mixed signal semiconductor chipmaker Intersil
applies volume-smart strategy to address large volume markets
in India. David Bell, CEO of Intersil was in India recently
to share his company's plans for India. Like many other
semiconductor chip vendors Intersil has development office
The points shared by David Bell and his Indian team includes:
Digital power controller ICs by Intersil used in both desktop
and mobile computers are most selling category for Intersil.
Digital power management is top priority for Intersil. Intersil
says it leads with huge market share in this segment.
Intersil is leading supplier of video decoders in security
surveillance systems. Security link over coax and Fish eye
lens processor are the latest function in Intersil's video
Intersil has specialized fab expertise in producing radiation
hardened ICs, India is already an important market for Intersil
for their high-rel chips. The other key focus areas for
Intersil in India are Automobile and International design
Growing middle class in India interests David Bell and his
Intersil India headed by young Ramanujam Thodur with 40
employees doing full product development. Intersil India
sales is managed by Gaurav Kapoor.
Intersil India has submitted 10 patents and released 70
Intersil India has developed 24 bit ADC (ISL26134) for weigh
scale application and 99% accurate digital controlled potentiometer
(ISL22317) for consumer electronics and other digitally
Intersil follow fablite model for producing its chips.
Intersil is pinning bigger hope on pico projectors where
it has developed silicon for both LED and laser pico projectors.
Chip-like small-size digital power modules, Active cables
(silicon is embedded inside the cable/connector for enhancing
data transmission performance) are other important areas,
Intersil is targeting.
Though an analog expert, Intersil has a proprietary RISC
processor architecture as powerful as ARM processor.
Intersil is employing all its resources smartly to address
the immediately available volume markets in India and world