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  Date: 15th Feb 2011

Tablets and smartphones enable fast growth in NAND flash consumption

With the growth in sales of Tablets and smartphones, the key memory storage device NAND type flash memory is expected to grow faster. This will be a good news for flash memory semiconductor vendors. According to new IHS iSuppli research, tablet consumption of NAND flash is expected to increase to 2.3 billion gigabytes (GB) in 2011, up a phenomenal 382.4 percent from 476.8 million GB in 2010, reflecting a 4.8 times increase in 1-GB-equivalent units during the past year. IHS iSuppli predicts the shipments of NAND to reach 12.3 billion GB by 2014.

Along with proliferation of smartphones and tablets the content stored on phones is also rising exponentially. The office files, media content such a photos and video need huge amount of storage. IHS iSuppli says the proportion of NAND flash use among tablets, measured against the total supply of NAND memory, will jump to 11.8 percent in 2011, significantly up from 4.3 percent last year. By 2014, that figure will climb to 16 percent.

"The bump in NAND consumption among tablets is likely to come from devices such as Apple Inc.'s iPad as well as a raft of tablet devices powered by the rival Android operating system, expected to hit the market this year," said Dee Nguyen, analyst for memory and storage at IHS. "Together, the iPad and Android-based tablets form one strand of the tablet experience offered by manufacturers-one centering on Internet-based media consumption. For such tablets, internal storage capacity is less an issue because the devices are intended to provide entertainment, not a full PC computing experience."

As per the IHS iSuppli the average memory densities will range from 27.1GB for non-iPad slates to 41.5GB in the iPad.

 
          
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