Date: 29th Nov 2010
Fairchild Semiconductor Increases Focus
on Mobile Handset Market
Fairchild Semiconductor has reported that it is increasing
its focus on the mobile handset market. It is increasing
investment in and development of a targeted portfolio of
analog and power intellectual property (IP) to support handset
manufacturers' specific signal path requirements for audio,
video, USB, signaling, sensing and timing, and in power
management for peripheral cores, lighting and RF.
Fairchild is targeting a growing mobile handset and smartphone
market, with more than 1 billion units shipped in 2009.
Analysts estimate that 5.5 billion units will ship from
2009 to 2012 and smartphones are expected to reach over
20% in market share of the total handset units by 2012.
"A growing percentage of the mobile handsets shipped
today are higher end, feature-rich phones and 'smartphones'
that heavily rely on the type of semiconductor solutions
Fairchild develops,"said Bob Conrad, executive vice
president of Fairchild's Mobile, Computing, Communication
and Consumer products group. "Fairchild is intensely
focused on specific analog and power functions that define
user satisfaction and market success, and this commitment
- together with our history with device manufacturers -
positions us to meet the evolving demands of the market
with new technologies that make a difference in mobile designs."