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  Date: 29th Nov 2010

Fairchild Semiconductor Increases Focus on Mobile Handset Market

Fairchild Semiconductor has reported that it is increasing its focus on the mobile handset market. It is increasing investment in and development of a targeted portfolio of analog and power intellectual property (IP) to support handset manufacturers' specific signal path requirements for audio, video, USB, signaling, sensing and timing, and in power management for peripheral cores, lighting and RF.

Fairchild is targeting a growing mobile handset and smartphone market, with more than 1 billion units shipped in 2009. Analysts estimate that 5.5 billion units will ship from 2009 to 2012 and smartphones are expected to reach over 20% in market share of the total handset units by 2012.

"A growing percentage of the mobile handsets shipped today are higher end, feature-rich phones and 'smartphones' that heavily rely on the type of semiconductor solutions Fairchild develops,"said Bob Conrad, executive vice president of Fairchild's Mobile, Computing, Communication and Consumer products group. "Fairchild is intensely focused on specific analog and power functions that define user satisfaction and market success, and this commitment - together with our history with device manufacturers - positions us to meet the evolving demands of the market with new technologies that make a difference in mobile designs."


 
          
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