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Date: 2nd Sept 2010
Freescale Semiconductor continue to focus
on volume markets for its SoC chips
Freescale Semiconductor is sharply focusing on volume markets
for its highly integrated SoC and other such complex processor/controller
semiconductor chips. At Freescale Technology Forum (FTF)
2010 held in Bangalore, a set of tablet/smart computers
were displayed. A year ago a single smart book was displayed
at the same event. Though number of products displayed have
gone up, but not much of the Freescale-chip based devices
hitting the market in the volume range of 100s of millions,
however Freescale looks determined to focus on volume markets
for its chips.
Freescales's three big target markets are automotive, telecom
& consumer; Industrial & Medical follows.
In India, we estimate Freescale is generating a annual sales
revenue in the range of US$150- 200 million with estimated
annual growth rate of 30%+. In India too, automotive tops
by application segment both by revenue share and growth,
as per our estimates.
Automotive companies like Tata & Bajaj are some of
the lead customers in India. The 2nd key market in India
for Freescale and for many similar DSP specialized semiconductor
vendors such as Texas Instruments is Telecom domain, Here
FPGA players also compete with ASIC Vendors due to low volume
production of communication equipment in India.
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