Date: 31st Aug 2010
ABI: Mobile phones and its accessories
accout for 75% of the Bluetooth enabled products
ABI Research has estimated that cellular handsets and accessories
occupy about 75% of the Bluetooth-enabled product shipments
in 2010, followed by the notebook and UMD segments, taking
approximately 12%. The demand for Bluetooth-enabled consumer
electronic and home entertainment products is expected to
grow steadily over the next five years. Shipments of portable
media players are forecast to grow tenfold in 2015 as compared
to 2010, and the total shipments of networked game consoles
and handheld game consoles are expected to show a 14% CAGR
between 2010 and 2015.
ABI reports the market for short range wireless semiconductor
ICs is forecast to expand this year; total shipments of
Bluetooth, NFC, UWB, 802.15.4 and Wi-Fi ICs will increase
approximately 20% compared to 2009. "Bluetooth ICs
still lead the short-range wireless IC market," says
ABI Research industry analyst Celia Bo. "Unit shipments
are expected to exceed 58% of the total short-range wireless
IC shipments in 2010. Wi-Fi ICs rank second place in this
market, making up approximately 35% of the total shipments,
with the rest of the shipments accounted for by NFC, UWB
and 502.15.4 ICs."
Bo adds, "Combination chip solutions that integrate
two or more short-range wireless technologies will be broadly
deployed in hundreds of millions of electronic devices due
to their advantages of lower cost and smaller chip size,
paving the way for expansion of the short-range wireless
IC market."
ABI Research says that the Bluetooth+FM radio integration
solution is taking the highest market share among the major
integration solutions of "combo" semiconductor
chips today, followed by Bluetooth+Wi-Fi+FM radio and Bluetooth+FM
radio+GPS solutions. Bluetooth's integration with Bluetooth
Low Energy (BLE) wireless technology will be adopted widely
from next year and is projected to account for more than
50% of total Bluetooth combo IC shipments in 2015.
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