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Date: 6th Aug 2010
Cadence lined up its R&D team to deliver
on its EDA360 Vision
Cadence sees its role in complete end-product realization
not just the semiconductor chip but the end box/equipment,
keeping end-market in mind. Cadence calls this market initiative
as EDA360. Cadence has announced it will line up research
and development (R&D) around System Realization, SoC
Realization and Silicon Realization. This means looking
more into what the market requires and a kind of binding
various product design tools from embedded hardware/software
to PCB design to VLSI chip design. On some of the tools
Cadence lacks base, it is bridging it through partnership.
Cadence has partnered with embedded software vendor Wind
River to introduce an integrated verification computing
platform.
Cadence says like this: EDA360 enables applications-driven
design: the specification, design, integration and verification
of complete hardware/software platforms that are ready for
application development.
The people to head this marketing game plan: The System
and SoC Realization R&D group will be led by Senior
Vice President Nimish Modi, while the Silicon Realization
R&D group will be led by Senior Vice President Chi-Ping
Hsu. The marketing group led by Chief Marketing Officer
John Bruggeman will also tightly align functions with these
new R&D groups.
"Customer demands are driving a disruptive transformation
in design requirements for the entire electronics industry
and this shift is creating new growth opportunities for
EDA," said Lip-Bu Tan, president and CEO, Cadence.
"We are accelerating the execution of our strategy
for delivering integrated solutions that address the complex
challenges our customers now face. Cadence has a razor-sharp
focus on the changing needs of our customers and this organization
better positions the company to capitalize on these emerging
opportunities."
Here is what Cadence has said in its white paper: Increasingly
complex systems-on-chip (SoCs) are enabling sophisticated
applications in mobile communications, consumer electronics,
medical devices, networking, automotive, and many other
markets. But SoC development costs are rapidly rising with
complexity and capacity, and are expected to reach $100
million by the 32nm process node. Studies show that much,
if not most, of that cost will be embedded software development.
Meanwhile, semiconductor companies are increasingly expected
to provide some or all of the embedded software stack with
their silicon.
Check this link to know more: www.cadence.com/rl/Resources/white_papers/WindRiver_wp.pdf
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