Date: 16th July 2010
Worldwide shipment of Blu-ray players
to exceed 62.5 Million in 2011
ABI Research expects the worldwide shipment of Blu-ray
player to at least double between 2009 and the end of 2010
and also forecasts a total of over 62.5 million shipments
in 2011. In North America standalone Blu-ray players are
expected to reach almost 18% penetration among TV-owning
households, up from just over 7% in 2009.
As interesting as this estimate is, it is just part of
a larger picture. According to industry analyst Mike Inouye,
"The solid growth in Blu-ray player shipments highlights
a trend within the wider consumer electronics market. Larger,
fixed-location devices such as Blu-ray players and flat
panel TVs are enjoying rapid adoption relative to many classes
of small, portable devices. Specifically, portable gaming
devices are leveling out, while we are seeing actual declines
in shipments of portable audio players. Digital picture
frames are showing only mild growth, and compact digital
camera shipments are declining in North America and Japan,
though they continue modest growth elsewhere."
What is behind these shifts? "In addition to price
declines, the greater growth potential of TV-centric devices
may be due to some of the recent exciting innovations in
TV technologies: larger, flatter panels, Internet connectivity,
and 3D," says Inouye. "Aside from the economic/job
environment it could be that dedicated portable device markets
are simply maturing, or it could be due to the greater competition
they face from smartphones and other multi-function portable
devices."
ABI Research believes that CE device vendors can improve
their chances of success in this very competitive marketplace
by, on one hand, continuing efforts to educate consumers
about what they can do with the latest devices, and on the
other by striving to keep the user-experience as seamless
and painless as possible.
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