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News

   23th Mar 09

 NEC Electronics targets Chinese DTV market by partnering with RaisingSun

NEC Electronics China and Shanghai's RaisingSun have jointly developed reference design in China's television market for digital televisions (DTVs) compliant with all of China's DTV standards. NEC is 2nd company, which has announced availability of reference design for China's television market with in past 7 days. Few days back, Broadcom has announced DTV solutions for the same market. The common factor here is, both are partnering with RaisingSun.

The solution is based on NEC Electronics' EMMATM3TL, an image processing system on a chip (SoC), and driver software, with RaisingSun's middleware and application software. This HD video supporting SoC EMMA3TL was launched in Aug 2008 and supports H.264/AVC next-generation video compression standard.

Chinese DTV market is no small market, with the expansion of DTV market in China, sales of DTVs are projected to rise from 8,000 units in FY 2007 to 12,000 units in FY 2012 and semiconductor companies are flying around this juicy market like honey bees.

NEC Electronics says it has chosen RaisingSun as a partner for its technological precedence and its innovation especially in all-in-compliance TVs in support of analog/digital reception and cable television programming in China. NEC Electronics shared the technologies of EMMA3TL and developed software, whereby RaisingSun provided the availability of middleware and application software and the reference design for DTVs in China.

The next step in this partnership is to develop DTV solution for DTV markets in Europe as well. So designed for China but can also be deployed elsewhere with some design tweaks.

By these deals it looks like RaisingSun is sitting in pretty good position with SoC vendors bee lining for partnership with this company to serve the world DTV market.



          
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