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News

   26th Feb 09

 Blu ray promoters tie-up to sell all the related IP through one shop


With Blu ray discs sales expected to reach 100 million in 2009, the three consumer electronic biggies Philips, Panasonic and Sony are together working with other Blu ray disc patent holders to establish a new company to sell all the IPs related to Blu ray disc players.


The one-stop-shop license for Blu-ray Disc products covers essential patents for Blu-ray Disc, DVD and CD, will be introduced in the middle of this year. The new independent licensing company will be based in the U.S. with branch offices in Asia, Europe and Latin America. The CEO of the new license company is Mr. Gerald Rosenthal, former head of IP at IBM and more recently CEO of Open Invention Network.

"By establishing a new licensing entity that offers a single license for Blu-ray Disc products at attractive rates, I am confident that it will foster the growth of the Blu-ray Disc market and serve the interest of all companies participating in this market, be it as licensee or licensor." said Mr. Rosenthal.

This idea is to stimulate the growth of the market for Blu-ray Disc products.
Any holder of essential patents for Blu-ray Disc, DVD and CD patents is invited to join this licensing entity as a licensor and also as shareholder.

The fees for the new product licenses are US$9.50 for a Blu-ray Disc player and US$14.00 for a Blu-ray Disc recorder. The per disc license fees for Blu-ray Disc will be US$0.11 for a read only disc, US$0.12 for a recordable disc and US$0.15 for a rewritable disc. As a result of the efficiencies obtained with the combined license offering, the royalty rates for Blu-ray Disc products are expected to be at least 40% lower than the current cumulative royalty rates for individual Blu-ray Disc, DVD and CD format licenses.


          
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