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News

   18th Feb 09

 LG selects touchscreen solution from Cypress Semiconductor for KS360 mobile phone

LG Electronics has selected Cypress's TrueTouch touchscreen solution to implement capacitive touchscreen interface in its new KS360 mobile handset. With the flexible and programmable TrueTouch solution, based on the PSoC programmable system-on-chip architecture, LG designers are given the freedom to choose variety of touchscreen and LCD materials and vendors. The projected capacitive touchscreen provides a next-generation user interface for optimal management of applications.

The KS360 phone has a sliding QWERTY keypad and specialized messaging application features that enable users to send SMS, IM, email and access social networking sites. To make messaging easier, the screen automatically rotates 90 degrees using accelerometer technology once the full length keypad has been opened. The KS360 also comes with a 2MP camera and MicroSD card slot.

Cypress's TrueTouch touchscreen solution enables OEMs to utilize a full portfolio of Cypress-developed single-touch and multi-touch gestures, such as tapping an application to open, panning through photo albums, scrolling down an e-mail, and rotating and pinching pictures. Cypress also provides multi-touch capability for up to 10 fingers for more complex applications including virtual keyboard and gaming.
Additional information about the TrueTouch solution is available at www.cypress.com/go/pr/TrueTouch.

"The compact size and sliding capability of the KS360 required a flexible touchscreen solution," said Ji Hoon Jeong, Project Leader at LG." "Cypress's TrueTouch touchscreen solution allowed us to work with the touchscreen and LCD vendors of our choice to get the exact look and feel we wanted."

"We are pleased to work with a leader such as LG to bring the sleek, dynamic KS360 phone to market," said Dhwani Vyas, vice president of PSoC CapSense and Touchscreen Business Unit at Cypress. "With increasing demand for a wide variety of touchscreens, we believe the flexibility of the Cypress TrueTouch solution is ideally positioned to enable the next generation of touchscreen products."



          
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