11th Oct 2008
No more Matsushita, its only
Matsushita Electric Industrial Co., Ltd. announced that
it has become Panasonic Corporation and its stock symbol
on the New York Stock Exchange has been changed to PC from
MC. Along with the name change, Panasonic is working on
the brand changeover from National to Panasonic within Japan
- where National is the primary brand the company uses for
its home appliances - and is aiming to complete it by the
end of March 2010.
When it was first established in 1918 the company was known
as Matsushita Electric Housewares Manufacturing Works, which
was changed to Matsushita Electric Manufacturing Works in
1929. The company used the name Matsushita Electric Industrial
Co., Ltd. after its incorporation as a joint stock corporation
in 1935. While the company used the National and Panasonic
brand names over a long period, it decided in 2003 to position
Panasonic as its global brand with the brand slogan "Panasonic
ideas for life."
With this company name change and brand unification, the
company has renewed its commitment to bringing the achievements
accumulated through the three different names of Matsushita,
National, and Panasonic under the one single name of Panasonic
to enhance its total brand value.